Can I use a special call tracking number for my social media accounts?

Yes, you can. In your copy, you can say call or text this number and that can be a call tracking number. Facebook also allows you to add numbers. For instant responses or calls, it's a great way to see how many people are calling from your Facebook, LinkedIn, Google Reviews, or Twitter. Here’s an example: You might be in an area like Florida or another snowbird community hotspot where people like picking up the phone more than they like messaging. Call tracking would allow you to see that your Facebook ads are generating more calls. This may mak you want to change the objective of an online ad or another form of advertising because you see where the calls are originating.