How would getting a list help my business?

Your perfect customer is out there. More likely: There are things in your business that you could look at that would tell you who your perfect customer is. They’re a homeowner or renter, making a certain salary, with a certain number of kids, and maybe a few more data points. The best part is that you probably already have the information in your CRM or other data capture system that can tell us who you should target with a list.