Why use postcards or not email or social media?

Why do you have different utensils? Why do you have a fork and knife and a spoon? There’s no single solution to marketing, rather different tools for different jobs. Harvard business school did a study that it takes seven to 11 touches to get a customer to recognize your brand. Social media may be one, email another, and direct marketing a third. Marketing touches have different value, social media posts or an email might get easily forgotten where a direct mail piece might get held onto, touched, taped to the fridge, put in a drawer, or whatever. Direct mail is a valuable touch, but it should be always used with other marketing channels that you're currently having success with. If you have any questions or comments, please feel free to reach out to a member of our team.