SWEET SPOTS PLAYBOOK
What story is your data telling you?
Identify the Sweet Spots in your business - where you're doing the most work, and get in front of the neighbors using our Sweet Spots Playbook.
HOW IT WORKS
Upload your previous customer list into DOPE and using our list filtering tools you can look at a data breakdown to visualize where you’re doing jobs at, where you have been missing out, and where you should target next. Directly from the Lists tool you can filter down to just the specific customers and areas you want to target, and instantly add them to an automatic campaign to start sending laser focused direct mail at no minimum order.
WHY IT WORKS
Your data tells a story, all you have to do is stop and listen to what it is telling you. The Sweet Spots Playbook helps you pinpoint exactly where you should be spending your marketing dollars to get more work in the areas that you’re already doing business in.
TIPS FOR YOU
We recommend that you start small and target only the closest 5-15 neighbors depending on the density of the area. This strategy also pairs well with door knocking.
RESULTS WE SEE
DOPE Users who have consistently implemented the Sweet Spots Playbook are seeing an average of 2 new leads from every 10 notes they send.
No Matter What Industry You're In We've got a Playbook for you!
Our Playbooks are our marketing campaigns and proven strategies for your business. They are created with your industry in mind with the goal being to get more jobs, reviews and referrals without lifting a finger.
Check out our industries to see what playbooks are best for your business.
Sweet Spots Playbook Frequently Asked Questions (FAQ)
We’re available to help answer any questions you may have about the Sweet Spots Playbook, but here are the most common.
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What Do I Say In The Card?
We have tried and true messages for every industry! When you deploy the Sweet Spots Playbook through DOPE Marketing, you also get access to our massive library of pre-written templates, custom designs, and nearly endless handwriting styles.
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What Can Trigger Sending The Card?
The Sweet Spots Playbook and our Custom Handwritten Cards can be triggered through ANY data point in your CRM once it is connect to DOPE. Either through our direct connection or an API tool like Zapier or Make. Once connected we can automate off of job status updated, quote sent, or whatever data point you want.
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How often do you send mail?
We batch the previous days' worth of automations and campaigns at 7:30 a.m. CT, Monday - Friday. In layman's terms: it'll be printed and sent the day after you place the order or the day after the automation is triggered.
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No minimum order? Really?
Yes. If you want to send a single handwritten card to one single person, we’ll happily process it and get it to the post office by the next business day.
Need help?
Call us today! (651) 309-8577