Your personal or company phone number is not owned or managed by DOPE Marketing and is incompatible with the DOPE 360 call tracking dashboard. You can use your own phone number, but your phone calls will not be tracked in your DOPE 360 dashboard. We rent tracking numbers and encourage our clients to use different phone numbers for diferent campaigns. For instance, a landscaping company might have one tracking phone numnber on a direct mail postcard campaign and a diffferent tracking number on a yard sign or EDDM campaign. Then, as the calls come in and populate your DOPE 360 dashboard, the results of each of your marketing campaigns can be compared directly to eachother for ROI (return on investment) calculations.